DFL: a partnership with TikTok to develop content dedicated to the top two divisions

The Deutsche Fußball Liga has entered into a partnership with the Chinese social network TikTok to "increase the digital presence of the Bundesliga and 2.Bundesliga," announced the body on 13/11/2025.

"The Bundesliga will receive its own TikTok microsite as well as an expanded search hub with new interactive features. Content from clubs, players, and partners, as well as the current tables and match schedules of the Bundesliga and Bundesliga 2, will be integrated. The DFL itself will publish significantly more content on the platform and more than double its video production, including match scenes, interviews, and insights from the Bundesliga, clubs, media partners, and players. In this way, the digital reach of the Bundesliga and Bundesliga 2 will be expanded and fan engagement strengthened," said the German league.

The Bundesliga's TikTok account has 8.1 million followers as of 14/11/2025. The social network is also a partner of LALIGA, the Association of Tennis Professionals, the Tour de France and the Tour de France Femmes by Zwift.

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