Samba Digital: "Serving as a bridge between European clients and the US market" (Jean-Philippe Dubois)

"Our objective for 2026 is to accelerate our development in the US market, leveraging the momentum generated by the 2026 World Cup and the Los Angeles 2028 Olympic Games, while also serving as a bridge between European clients and the US market," said Jean-Philippe Dubois, chief operating officer at Samba Digital, to News Tank on 17/11/2025.

"We are already working with several NFL franchises on their international development. We are involved in the activations around the game played in Madrid (Spain) on 16/11/2025, and we are in discussions regarding other European markets for 2026. This issue is comparable to that of the NBA, with which we also collaborate, in particular through the San Antonio Spurs on the French market. The fact that US franchises are opening up to new audiences represents an opportunity: we help them understand and engage European fans," added the Frenchman, who previously held the positions of director of France and Africa and chief marketing officer of the media & marketing rights agency.

"We provide tailored social media strategy audits, operational…