2026 World Cup Qualifiers: 7.52 million viewers for Italy - Norway on Rai 1

Italy - Norway (1-4), the Italian national team's eighth qualifying game for the 2026 World Cup (Group I), drew an average of 7.52 million viewers on the public TV channel Rai 1 on Sunday 16/11/2025 (kick-off at 20:45 CET), according to data from audience measurement institute Auditel.

This figure represented an audience share of 34.3%. Italy finished second in their group and will contest the European play-offs for a place at the 2026 World Cup.

Moldavia - Italy (0-2), the Italian national team's seventh World Cup qualifier game, drew an average of 5.64 million viewers on Rai 1 on Thursday 13/11/2025 (kick-off at 20:45 CET), according to data from Auditel. Audience share: 26.7%.

• The Italian public broadcasting group Rai held the exclusive broadcasting rights to the Italian national team's matches over the 2018-2022 cycle, and has extended these rights for an undisclosed period.