SFS25: "Fantasy football is the primary tool for talking to fans" (Michele Ciccarese, Lega Serie A)
"We don't want to talk to fans only during match broadcasts, but all the time and across the globe, using digital tools and not just social media. Fantasy football is the primary tool for this. Many children develop their passion through Panini cards, then through Fantacalcio (fantasy league)," said Michele Ciccarese, commercial and marketing...