Formula 1: launch of a themed card game with Uno & the 10 teams integrated into the Fortnite video game

Formula One Group has extended its licensing agreement with the American toy manufacturer Mattel, to launch a themed edition of the Uno card game inspired by Formula 1 and its 10 teams, announced the body on 18/11/2025.

• This 112-card set (complete with boosters) is available for pre-order via the American e-commerce platform Amazon, which is also committed to FOM via its subsidiary Amazon Web Services (AWS), a division specialised in cloud services.
• Mattel, through its Hot Weels miniature car brand, has been a licensing partner of F1 since 09/10/2024 and has been selling scale models of the 10 teams' single-seaters since 2025.

Formula 1 has also partnered with US video game publisher Epic Games for integration into its Fortnite video game on 17/11/2025. From 20/11/2025, the start of the Grand Prix weekend in Las Vegas (Nevada, USA), Fortnite users will be able to purchase outfits and in-game items in the team colours.

These two initiatives are part of a wider strategy deployed by F1 to target a younger audience. In particular, the governing body has teamed up with Lego, a Danish…