Arsenal FC: partnership with Visit Rwanda, sleeve sponsor since 2018-19, to end after 2025-26

Arsenal FC (Premier League) and the Rwanda Development Board, the government agency in charge of international investments in the country, "have mutually agreed to conclude their partnership" at the end of the 2025-26 season, announced the club on 19/11/2025. The partnership, valued at £10m (€11.7m) per year, had been in place since 2018-19 (eight seasons).

"The move reflects Visit Rwanda's broader strategy to diversify its global sports partnerships and expand into new markets that support the next phase of its tourism and investment ambitions," said the London club. The government agency signed its first partnerships in the United States with the Los Angeles Clippers (NBA) and the Los Angeles Rams (NFL) on 29/09/2025. Both franchises are owned by the holding company Kroenke Sports & Entertainment, which also owns Arsenal FC.

This announcement comes after FC Bayern Munich (Bundesliga) transformed its sponsorship agreement with the Rwanda Development Board, initially covering the 2023-2028 cycle, into an "academy contract" providing for the development by the two entities of an…