SFS25: "The Bluenergy Stadium, a promotional tool for our region" (Franco Collavino, Udinese Calcio)

"Our stadium (Bluenergy Stadium) was chosen by UEFA to host the European Super Cup (on 13/08/2025) because of the quality of its services. This is the only reason, as Udine (ITA) is a small town and Friuli a small region. The match was watched by over 20 million TV viewers, with millions of interactions on social media and 25,000 spectators in the stadium. This positions our stadium as an economic promotional tool for the region. It helps to develop tourism. It's a virtuous circle: the stadium grows, the club receives more income and the region benefits," said Franco Collavino, general manager of Udinese Calcio (Serie A Enilive), on 18/11/2025.

Collavino took part in a discussion on investment in infrastructure by Italian clubs and the sustainability of their business models, organised as part of the Social Football Summit 2025, at the Allianz Stadium in Turin (Italy). Franco Collavino spoke alongside Alessandro Ferrari, general manager of ACF Fiorentina (Serie A Enilive), Stefano Melis, general manager of Cagliari Calcio (Serie A Enilive), and Luigi Capitanio, senior partner at…