SSC Napoli: "We're positioning ourselves as a premium brand" (Leonardo Giammarioli)
"Napoli used to be perceived as a 'cheap' or easygoing club; now we are positioning ourselves higher, as a premium brand. The city is also undergoing a major transformation, with high-end tourism increasing in Napoli, the Amalfi Coast and Capri. The city is experiencing a renaissance, and we amplify this. The America's Cup will come to Napoli...