SSC Napoli: "We're positioning ourselves as a premium brand" (Leonardo Giammarioli)

"Napoli used to be perceived as a 'cheap' or easygoing club; now we are positioning ourselves higher, as a premium brand. The city is also undergoing a major transformation, with high-end tourism increasing in Napoli, the Amalfi Coast and Capri. The city is experiencing a renaissance, and we amplify this. The America's Cup will come to Napoli in 2027. The club is becoming a premium asset, and positioning it as such ensures resilience even when sporting results fluctuate," said Leonardo Giammarioli, chief global business development officer at SSC Napoli (Serie A Enilive), to News Tank Football on 19/11/2025.

"The key markets are those naturally linked to the migratory flows of Neapolitans after World War II: North America, Australia and South America. In North America, this means mainly the US East Coast and Canada; in South America, Brazil and Argentina; and Australia. We also have pilot projects in Japan, launched last season, which is becoming a key market. Each vertical has its own focus: sponsorship in North America, merchandising in Japan and Australia, and academies in Brazil…