Serie A Enilive: Bud (AB InBev) official beer & regional partner of AC Milan from 2025-26

Bud, an American beer brand of Belgian brewer AB InBev, becomes an official beer partner and regional partner of AC Milan (Serie A Enilive) for the Italian market from the 2025-26 season, announced the club on 19/11/2025.

The agreement, signed with Anheuser-Busch InBev Italia, the Italian arm of the Belgian brewer, provides for "dedicated initiatives and fan engagement activities throughout the year" and "aims to make every match an opportunity for sharing and social connection. Fans' matchday experience will be further enriched by the exclusive presence of BUD available in public bars and all hospitality areas (at the San Siro, 75,725 capacity, Milan, ITA)."

The Belgian brewing group succeeds Italian beer brand Peroni, which became a partner of AC Milan and FC Inter Milan in 2018-19. Already a title partner of the Belgian Pro League via its Jupiler brand as well as of FIFA, AB InBev has also entered into exclusive negotiations with UC3, a joint venture between UEFA and EFC, for sponsorship of the men's club competitions organised by the European Confederation over the 2025-2033…