Deal Tracker: Juventus, Atlético, AC Milan, Newcastle... the latest sponsorship deals in football

• Juventus FC (Serie A Enilive) has entered into two regional partnerships (4^th level) in Vietnam with bookmakers AU88 and KJC, and has extended its agreement with sports betting operator Melbet for Africa and the Middle East.
• Already involved with AS Monaco FC (Ligue 1 McDonald's), the dietary supplement brand Zumub has become an official partner (third level) of Club Atlético de Madrid (LALIGA EA Sports) for two seasons, covering the 2025-2027 cycle.
• Fintech company Ebury has extended its official partnership (2^nd level) with Parma Calcio 1913 (Serie A Enilive) for the 2025-26 season.
• Brewer AB InBev, through its Bud beer brand, will become an official partner (4^th level) of AC Milan (Serie A Enilive) from 2025-26.
• Fenwick, a British department store chain, has extended its partnership as an official partner (3^rd level) of Newcastle United FC (Premier League) from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in…