LFP Media: partnership renewed with TikTok (social network) for the "fourth consecutive year"

LFP Media has renewed its partnership with the social network TikTok "for the fourth consecutive year," announced the Ligue de Football Professionnel on 24/11/2025. TikTok and the LFP have been partners since 2023.

"With 734 million views on the official Ligue 1 account since the start of the 2025-26 season, the Ligue 1 McDonald's is confirming its momentum on TikTok. Not yet halfway through the season, it already has 56 million likes, while 54 million views come directly from search tools, demonstrating the effectiveness of in-app products. The impact of the #Ligue1 hashtag is also growing, with 2.14 billion views generated to date, including 1.22 billion in France, attesting to the ever-growing appeal of the league," explained the French league.

Ligue 1's TikTok account had 21.9 million followers as of 24/11/2025, making it "the third most followed league in Europe" on the social network, behind LALIGA (41.3 million) and the Premier League (23 million). The Ligue 1 clubs had a total of 77.84 million followers on their respective accounts as of the same date (including 50.7 million…