Media: YouTube, the most important platform in the sports sector, ahead of Instagram & TikTok (IMG)

News Tank Football - Paris - News #420824 - Published on 25/11/25 at 16:30
©  IMG
IMG Digital Trends 2026 report - ©  IMG

The video platform YouTube (Google/Alphabet) ranks first among the most important platforms in the sports media sector, ahead of the social networks Instagram and TikTok, according to the Digital Trends 2026 report by the British agency IMG, published on 24/11/2025.

"If YouTube, which once again tops our table, is in the running, should other...

©  IMG
IMG Digital Trends 2026 report - ©  IMG

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