Real Madrid: agreement extended with Adobe (software) to create personalised content using AI
Adobe has extended its partnership with Real Madrid CF (LALIGA EA Sports) as a global partner (2nd level) from 2025-26, announced the club on 25/11/2025. The American software publisher has been committed to the club since 09/11/2021.
As part of this renewed agreement, the two partners will continue to work, via Abode's generative AI solutions...