Real Madrid: agreement extended with Adobe (software) to create personalised content using AI

Adobe has extended its partnership with Real Madrid CF (LALIGA EA Sports) as a global partner (2^nd level) from 2025-26, announced the club on 25/11/2025. The American software publisher has been committed to the club since 09/11/2021.

As part of this renewed agreement, the two partners will continue to work, via Abode's generative AI solutions, on the development of personalised content for the club's supporters. The club will also use Adobe Express graphic design software to provide templates for fans to create images and content for social networks.

"At Real Madrid, we are constantly looking for new ways to connect with our fans and make them feel part of our club, wherever they are. Our partnership with Adobe allows us to offer more creative and personalised content to all Real Madrid fans," said Emilio Butragueño, director of institutional relations at Real Madrid.

• In the European Top 5, Adobe has also been the Premier League Sector: English professional football first division league Official Partners: • EA Sports (video game publisher) • Barclays (bank), 2016-2025 • Nike…