Deal Tracker: Arsenal, AS Monaco, Borussia Dortmund, Atalanta... the latest sponsorship deals in football

• Football Manager, a football club management video game published by Sports Interactive, has become an official supplier of AS Monaco FC (Ligue 1 McDonald's) for two seasons, i.e. over the 2025-2027 cycle.
• Guess Jeans, an American ready-to-wear brand, has extended as official partner of of Borussia Dortmund (Bundesliga) from 2025-26.
• Prowerb, a German company specialised in advertising services, has become an official partner of Borussia Mönchengladbach (Bundesliga) for two seasons (2025-2027).
• The VoD streaming platform Paramount+ has become an official partner of Arsenal FC (Premier League) from 2025-26.
• Tao Ambiante, an Italian company specialised in waste management, has extended as partner of Atalanta BC (Serie A Enilive) and main shirt sponsor of its U23 team in 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business…