European Leagues: Two Circles "commercial advisory partner" for the development of member leagues

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, have become "commercial advisory partner" of European Leagues, announced the two bodies on 01/12/2025.

"Two Circles and the European Leagues will work together to identify and unlock new commercial opportunities for its member leagues.By combining the expertise of Two Circles with the collective strengths of the European Leagues, this collaboration will contribute to a broader business strategy aimed at helping members grow audiences and revenues, reach new fans, and deepen their connection with supporters worldwide," said European Leagues.

The association had 35 member leagues and 5 associate members leagues as of 01/12/2025. Two Circles is also a partner of WSL Football, UEFA, LNR and World Rugby.