UC3 / European Cups 2027-2031: "A 20% increase in TV rights value in the European Top 5" (G.-L. Epstein)

"We are about to see an average 20% increase in the rights value (to broadcast the Champions League, the Europa League and the Conference League) in the European Top 5, which should therefore rise from €2bn to an annual €2.4bn. We are now halfway to our target thanks to five markets (France, the United Kingdom, Germany, Italy and Spain). The rest will take longer and be more complicated. But on this basis, we are very confident that we will achieve, perhaps even exceed, our target," said Guy-Laurent Epstein, marketing director at UEFA and co-managing director of UC3, to News Tank on 27/11/2025.

The allocation process for the different lots to broadcast the men's European club competitions, carried out with the American agency Relevent Football Partners, was conducted simultaneously across the five main European markets for the first time. Among the specific features for this bidding process were a package comprising the global broadcasting rights for one game per Champions League matchday (on Tuesdays) and the opportunity to conclude four-year (2027-2031) rather than the current…