Lega Serie B: "A strategic plan for our channel distributed by Prime Video and OneFootball" (Paolo Bedin)
"We changed the business model for selling the rights, moving from an exclusivity tender to a non-exclusivity tender. We sold the 2024-2027 rights to DAZN because Sky decided not to participate. Then, in November 2024, we created our own channel - not an OTT platform, just a channel - called LaB Channel. We reached an agreement from the...