United Kingdom: 37% of football club fans support their women’s team (Two Circles)

37% of football club fans in the United Kingdom also support their women’s team, according to a study published by Two Circles, a UK-based consultancy, sales and data-driven marketing agency, on 02/12/2025.

Looking at people who identified as fans of the Barclays Women's Super League, "the younger generations are leading the way with 29% of 16-34 year olds who are fans of domestic clubs identifying as fans of the WSL, with this percentage dropping to 17% amongst 55-64 year olds."

Two Circles highlights two clubs that embody in particular the growing interest in women's football:
• Chelsea FC Women, "who have built a social following of 12.3 million and driven 518 million video views and engagements in the past year alone, making them the ninth most followed club team of either gender on social media. 54% of Chelsea club fans consider themselves fans of the women’s team;"
• Arsenal FC Women, "among the earliest to convert the surge in interest during and after the 2022 Euros (held in England) into something more enduring, with more than a third of all WSL attendances in the 2024-25…