Serie A: beer brand Tecate becomes a regional partner of Juventus in Mexico

The Mexican beer brand Tecate has become a regional sponsor of Juventus (Serie A TIM) in Mexico, announced the club on 20/05/2015. Tecate belongs to the Heineken group.

The brand becomes the first partner of Juventus in Mexico, a country where the club has more than 2.8 million Facebook fans. "The agreement with Tecate further strengthens Juventus’ strategy of creating bonds with the foremost local brands in important markets such as Mexico," stated Giorgio Ricci, head of global partnerships for Juventus. The brand receives image rights to Juventus for its communication campaigns in Mexico.

• Tecate is sponsoring seven clubs in Liga Bancomer MX Liga MX is the professional league that manages the Mexican first division, as well as Ascenso MX (second division). : Guadalajara, Cruz Azul, Tijuana, Querétaro, Tiburones Rojos de Veracruz, Monterrey and Tigres UANL.
• Tecate is also linked to FC Barcelona (Liga BBVA Primera División, or "La Liga", the Spanish first division. 20 clubs. ) until the end of the 2018-19 season.
• With €290m, Juventus has the largest budget in the…