Deal Tracker: AC Milan, ACF Fiorentina, Villarreal, RC Lens... the latest sponsorship deals in football

• The Italian company Technogym has extended as the official supplier of AC Milan's (Serie A Enilive) training equipment from the 2025-26 season.
• The Spanish bank CaixaBank has extended as official sponsor of Villarreal CF (LALIGA EA Sports) for a further four seasons (2025-2029).
• Birra Moretti, an Italian beer brand, has become an official partner of ACF Fiorentina (Serie A Enilive) over the 2025-2028 cycle, i.e. three seasons.
• Veolia, a French multinational specialised in public services (water, waste, energy), has extended as premium partner of RC Lens (Ligue 1 McDonald's) for a further three seasons (2025-2028)

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.