FIFA/2026 World Cup: Fanatics to manage on-site retail operations in stadiums and fan zones

News Tank Football - Paris - News #422469 - Published on 08/12/25 at 14:00
©  D.R.
Fanatics, official licencee of the 2026 World Cup - ©  D.R.

Fanatics has become FIFA's "official on-site retail licensee" for the 2026 World Cup, announced the American manufacturer and distributor of licensed sports products on 04/12/2025. The group will be responsible for the management of retail operations across the 16 host stadiums and the official fan zones (FIFA Fan Festival) of the competition...

©  D.R.
Fanatics, official licencee of the 2026 World Cup - ©  D.R.

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