FFF/Coupe de France Crédit Agricole: a contest based on stadiums in the Geoguessr game

Crédit Agricole has activated its partnership with the Fédération Française de Football for the 2025-26 Coupe de France Crédit Agricole and is offering a digital operation on the Geoguessr platform, announced LAFOURMI, a creative agency dedicated to the sports industry and responsible for deploying the banking group's activation programmes, on 08/12/2025.

The campaign, entitled “Guess the Stadium with Crédit Agricole”, takes the form of a contest integrated into the Geoguessr game. Users must identify a location in France based on immersive views sourced from Google Maps GPS data. They are placed randomly in an environment and must pinpoint their exact location. Points are awarded according to the accuracy of the marker placed on the map.

A distinctive feature of the activation is that each game begins in front of a stadium used by an amateur or professional club. Participants must therefore recognise the venue and then determine its exact location in France.

Five participants will be drawn to win the Grand Prize, which includes two hospitality tickets and a pitchside visit during the…