EFC: a multi-year partnership with EA Sports FC to support its member clubs' initiatives and visibility

European Football Clubs (EFC) has entered into an multi-year partnership with EA Sports, an Americain video game publisher, in order to support its member clubs by backing their community initiatives and facilitating their integration into the EA Sports FC franchise, announced the body on 11/12/2025.

This agreement translates into four main actions in favour of clubs:
• several clubs will receive €100,000 grants to deliver or scale community-led initiatives, with the best of these actions to be recognised at the EFC Club Connect event (to be held in Lisbon in March 2026);
• all EFC member clubs will have the opportunity to create co-branded digital content, such as player ratings reveals and stadium activations;
• more of the body's member clubs which are not already featured in EA Sports FC will be considered for inclusion in the game;
• the EFC Foundation will support some of the member clubs' CSR initiatives.

This agreement "will directly unlock new revenue streams for clubs, from community grants to digital activations and in-game licensing deals. Together, we are helping the game…