Tennis/WTA: Mercedes-Benz succeeds Hologic as title sponsor of the WTA Tour ($50m per year, 2026-2035)

News Tank Football - Paris - News #423162 - Published on 12/12/25 at 11:00
©  Women's Tennis Association
Mercedes-Benz, title sponsor of the "WTA Tour driven by Mercedes-Benz" from 2026 - ©  Women's Tennis Association

Mercedes-Benz, the German car manufacturer, is to become a premier partner of the Women’s Tennis Association under a "long-term agreement" from 2026, announced the body on 10/12/2025. The partnership was negotiated by the Wasserman agency, with "additional support" from IMG.

The agreement covers a ten-year period (2026-2035) and is worth an...

©  Women's Tennis Association
Mercedes-Benz, title sponsor of the "WTA Tour driven by Mercedes-Benz" from 2026 - ©  Women's Tennis Association

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