Juventus FC: launch of the FAST channel "Juventus Play" in partnership with Globant

Juventus FC (Serie A Enilive) has launched its own FAST channel ”Juventus Play”, available on Rakuten TV (streaming) in Italy before being extended to smart TV and connected devices in 2026, in collaboration with digital transition consultancy Globant, announced the club on 17/12/2025.

The channel will be accessible free of charge, with no subscriptions or registrations required, and will provide continuous programming seven days a week, 24 hours a day, with replays of matches from the club's teams, archives, live press conferences and original productions from the Juventus Creator Lab.

"With Juventus Play, we expand the ways and the channels through which we tell the club’s story to the world. This project stems from the desire to be increasingly accessible and present in the everyday lives of our fans, strengthening our media ecosystem with a strong focus on the direct relationship between the club and its community. The fully free model allows us to continue to push beyond traditional distribution boundaries, delivering content that is specifically designed and produced for…