Liverpool FC: a partnership with SAS (AI and data software) to implement marketing automation solutions

News Tank Football - Paris - News #423870 - Published on 18/12/25 at 10:00
©  Liverpool FC
SAS, official partner of Liverpool FC - ©  Liverpool FC

SAS, an American developer of data and artificial intelligence software, has become an official partner of Liverpool FC (Premier League) as part of a multi-year agreement from the 2025-26 season, announced the club on 17/12/2025.

SAS will provide the English club with IA solutions "enabling greater efficiency and insight across marketing...

©  Liverpool FC
SAS, official partner of Liverpool FC - ©  Liverpool FC

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