Deal Tracker: Atalanta BC, Fulham FC, Real Betis... the latest sponsorship deals in football
• Snaifun, an Italian entertainment group, has become a co-main shirt sponsor of Atalanta BC (Serie A Enilive) for three seasons (2025-2028).
• HiBob, a HR solutions platform, has become the sleeve sponsor of Fulham FC (Premier League) from the 2025-26 season.
• Zatti, an Italian car dealership network, has become the warm-up shirt sponsor for...
