Deal Tracker: Atalanta BC, Fulham FC, Real Betis... the latest sponsorship deals in football

• Snaifun, an Italian entertainment group, has become a co-main shirt sponsor of Atalanta BC (Serie A Enilive) for three seasons (2025-2028).
• HiBob, a HR solutions platform, has become the sleeve sponsor of Fulham FC (Premier League) from the 2025-26 season.
• Zatti, an Italian car dealership network, has become the warm-up shirt sponsor for Parma Calcio 1913 (Serie A Enilive) starting from 2025-26.
• Derby 1951, a clothing brand, has become the official tailor of Real Betis Balompié (LALIGA EA Sports) for the 2025-26 season.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.