Brazil: the Jeep brand (Fiat group) replaces Peugeot as the back of the shirt sponsor of Flamengo

The Jeep brand, which belongs to the Italian automobile manufacturer Fiat, has become a sponsor of Flamengo (Brazil, Serie A) in 2015, announced the club on 13/05/2015.

The brand replaces the French company Peugeot as automobile partner and will be displayed on the back of the shirt of the Rio de Janeiro club. The agreement is estimated at 4.5m (€1.3m) for the year according to Brazilian media. Jeep will be displayed on the advertising boards at the Maracana Stadium (78,000 seats) during Flamengo matches and can use the image of the club and its players for its communication campaigns in Brazil.

Flamengo is the most popular club in Brazil

• Flamengo is the most popular club in Brazil with 32.5 million fans in 2014, according to a study conducted by Ibope (Brazilian Institute of Public Opinion and Statistics) in partnership with the daily newspaper Lance! released on 27/08/2014 (7,005 people participated in the survey).
• The winner of the 2013 Copa do Brasil is reportedly favoured by 16.2% of the country's population of 201 million.