UEFA: exclusive negotiations with PepsiCo for sponsorship of men's club competitions (2027-2033)

News Tank Football - Paris - News #424358 - Published on 22/12/25 at 13:00
©  UEFA
Negotiations with PepsiCo for sponsorship of UEFA men's club competitions - ©  UEFA

PepsiCo, an American food group, has entered into exclusive negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2027-2033 commercial cycle, announced the body on 19/12/2025.

These negociations are for the "soft...

©  UEFA
Negotiations with PepsiCo for sponsorship of UEFA men's club competitions - ©  UEFA

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