Stadium naming rights, betting operators, the 2026 World Cup comping up... a look at sponsorship in 2025
For the first time in 2023, sponsorship surpassed TV rights as the main revenue stream for clubs in the European Top 5 (generating €8.9bn), according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 07/03/2025. While these figures have yet to be released for the following seasons, the body was...
