Deal Tracker: Everton, FSV Mainz 05, Newcastle United FC... the latest sponsorship deals in football

• Three Premier League clubs have entered into a partnership with the German workwear brand Strauss: Everton FC, Nottingham Forest FC and Fulham FC.
• Molson Coors, a Canadian-American brewing company, has extended as official partner of Newcastle United FC (Premier League) beyond the 2025-26 season. The brand's beers have been served at St. James' Park (52,305 capacity) since 2007.
• The tourism association of the Hohe Salve region (Austria), where FSV Mainz 05 (Bundesliga) has been hosting its summer training camp since 2023, has become an official partner of the club.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.