Ligue 1 McDonald's: Beyond Developments (real estate, UAE) sleeve sponsor of Paris SG until 2028-29

Beyond Developments, a ”real estate developer” based in the United Arab Emirates, has become a premium partner (2^nd level) of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29 (four seasons), announced the club on 02/01/2026.

The company, which was founded in 2024 and is specialised in "shaping distinctive waterfront destinations", is also the new sleeve sponsor of the club for the same period. The brand's logo will appear on the French club's kit for the first time against Paris FC (Ligue 1, Matchday 17) on Sunday 04/01/2026.

"Through this collaboration, Beyond and Paris Saint-Germain will activate new touchpoints across sport, culture, lifestyle, and community engagement. These will include curated events, elevated fan interactions, access to players and Club Legends, and premium experiences designed to celebrate the universal language of passion and performance," said the club.

Beyond Developments succeeds sneaker and lifestyle accessories marketplace Goat, whose three-season deal with PSG announced on 14/04/2022 (estimated at €16.7m per year) was not renewed beyond 2024-25.