Deal Tracker: PSG, Real Madrid, FC Barcelona, Real Betis.. the latest sponsorship deals in football

• Beyond Developments, a real estate developer based in the United Arab Emirates, has become the sleeve sponsor of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29.
• Roborock, a Chinese vacuum cleaner manufacturer, has become a global partner of Real Madrid CF (LALIGA EA Sports) for the 2025-2028 cycle (three seasons).
• BRI, an Indonesian banking group, has become a regional partner of FC Barcelona (LALIGA EA Sports) in Indonesia for two seasons (2025-2027).
• The infotainment platform Kingroyal.media has become an official partner of Real Betis Balompié (LALIGA EA Sports) and will appear as sleeve sponsor during the men's team's Europa League matches in 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.