Liverpool FC: a partnership with Old School (clothing) to open standalone stores across South Africa

Liverpool FC (Premier League) have entered into a five-year (2025-2030) partnership with Old School, a South African apparel brand, "to launch the club's first official standalone stores on the continent," announced both parties on 06/01/2026.

As part of this agreement, both partners will offer "e-commerce and multiple shop-in-shops across South...