2025-26 NFL regular season: 18.7 million viewers on average in the USA, a record since 1989

The 2025-26 NFL regular-season games drew an average audience of 18.7 million viewers in the United States, a record since 1989 (19 million), according to data compiled by the American institute Nielsen in January 2026.

This figure is 6.8% up on 2024-25 (17.5 million). In 2025, NFL games recorded 83 of the 100 most-watched programmes on American...