RC Lens: McDonald's (fast food) extends as premium partner and shorts sponsor (2026-2029)

American fast-food chain McDonald’s has extended as a premium partner (2^nd level) of RC Lens (Ligue 1 McDonald's) for an additional three seasons (2026-2029), announced the club on 07/01/2026.

The group retains visibility on the shorts of the men's and women's teams (Arkema Première Ligue), on which it has been appearing since the 2018-19 season. Supporters of the club will also continue to benefit from promotional offers in 25 McDonald's restaurants in and around Lens (Hauts-de-France, FRA) upon presentation of an RC Lens match ticket.

McDonald's, which holds the naming rights to the French top flight from the LFP over the 2024-2027 cycle (see below), is also under contract with three other Ligue 1 sides:
• Olympique de Marseille, as official partner (2024-2026);
• Olympique Lyonnais, as official supplier (2015-2027);
• Toulouse FC, also as official supplier (2024-2026).

"This extension demonstrates the club's appeal" (B. Parrot, RC Lens)

• "We are delighted that McDonald's has extended its partnership…