Premier League: Tommy Hilfiger (clothing) enters into its 1^st football club partnership with Liverpool FC

Tommy Hilfiger, an American clothing brand, has become an official partner of Liverpool FC (Premier League) from the 2025-26 season, announced the club on 08/01/2026.

As part of this agreement, the brand will provide outfits for "the men's, women's (Barclays Women's Super League) squads and key backroom staff" for matchday entrances and dedicated campaigns (including seasonal collections of clothing, accessories and footwear, as well as co-branded capsules), said Liverpool FC. The partnership was announced "with the largest Tommy Hilfiger flag ever produced, unfurled across the Anfield turf showcasing the co-branded logo."

This marks the group's first sponsorship agreement with a football club. In sports, Tommy Hilfiger has also become the official apparel partner of Cadillac F1 Team for its debut Formula 1 season in 2026, under an agreement signed on 03/06/2025.

Tommy Hilfiger1/1

• Sector: …