FIFA: a partnership with TikTok (social network) to create content around the 2026 World Cup

News Tank Football - Paris - News #425649 - Published on 08/01/26 at 17:00
©  FIFA
FIFA and TikTok have entered into a partnership for the 2026 World Cup - ©  FIFA

FIFA has entered into a partnership with the social network TikTok, which has become its "preferred platform" for the 2026 World Cup, announced the international body on 08/01/2026.

As part of this partnership, which runs until the end of 2026, TikTok will offer a "more comprehensive" coverage of the World Cup, including original content as well...

©  FIFA
FIFA and TikTok have entered into a partnership for the 2026 World Cup - ©  FIFA

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