LALIGA: Oshee (sports drinks) extends as regional partner across 43 territories in Europe

Oshee, a Polish sports drinks brand, has extended its partnership with LALIGA to become the body's regional partner across 43 territories in Europe, announced both parties on 08/01/2026.

The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this partnership through several campaigns, including around El Clásico. "The extension of the agreement will now allow this approach to be taken to the next level, scaling these initiatives across new European territories," said LALIGA. Several players from the Spanish top flight, including Lamine Yamal, Robert Lewandowski (FC Barcelona), Kylian Mbappé and Jude Bellingham (Real Madrid CF), will also appear on Oshee drink bottles.

"Advertising campaigns will be rolled out across television, digital and outdoor channels. At points of sale, dedicated materials supporting the partnership communication will also appear alongside Oshee products. The aim of these activities is to strengthen fan and consumer engagement, promote a conscious and active lifestyle in which proper hydration plays an important role…