Deal Tracker: Bayern Munich, Wolfsburg, Olympique de Marseille.. the latest sponsorship deals in football

• ERL, a German real estate promoter, has become an official partner of FC Bayern Munich (Bundesliga) from the 2025-26 season.
• Chabrand, a French leather goods brand, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from 2025-26.
• Wupsi, a mobility services provider, has extended as a "business club" partner (4^th level) of Bayer 04 Leverkusen (Bundesliga).
• Wicue, a Chinese company specialising in glazing technologies, has become an official partner of VfL Wolfsburg (Bundesliga) from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.