Eintracht Frankfurt: Deutsche Bank extends stadium naming rights deal for eight seasons (2027-2035)

The German bank Deutsche Bank has extended its partnership with Eintracht Frankfurt (Bundesliga) to retain the club's stadium naming rights for a further eight seasons, i.e. over the 2027-2035 period, announced the club on 09/01/2026.

Deutsche Bank has been the naming rights holder to the Deutsche Bank Park (59,500 capacity) since 2020-21, for an estimated €5.4m per season. Deutsche Bank succeeded another German bank, Commerzbank, which has been the naming partner of the Commerzbank Arena for the 2005-2020 period.

The partnership with Deutsche Bank, supposed to end in 2026-27, included an extension option. "The term matches the existing stadium lease agreement with the City of Frankfurt".

As part of this renewed partnership, Deutsche Bank will retain its status as the club's banking partner. Its logo will also appear "on the sleeves of the training and warm-up clothing worn by the men’s and women’s (Google Pixel Frauen-Bundesliga) professional teams, the U21s and, from next season, the youth academy".

• "In addition, the partners want to jointly establish an annual financial education…