Tennis/ATP: partnership extended with Infosys (technology) until 2028 and launch of an AI assistant

Infosys, an Indian company specialised in the provision of IT services, has extended as "digital innovation partner" of the Association of Tennis Professionals until 2028, announced the body on 12/01/2026.

As part of this renewed agreement, the brand continues to rank third in theATP's sponsorship hierarchy alongside six other brands (including Nitto, the title sponsor of the ATP Finals). The two partners are also unveiling "Ally", an AI assistant integrated into the ATP Stats Centre that can answer fans' questions in real time (tournament draws, schedule, etc.). This new tool will also allow fans to access insights such as head-to-head comparisons using data collected by Infosys.

Starting in 2026, the brand will also "partner with ATP on a new bespoke content series, showcasing tennis data, insights and match statistics," added the body. Infosys will also collaborate with players "through a dedicated activation programme, including digital promotions and VIP hospitality at select ATP tournaments."

• A partner of the ATP since 2015, Infosys has contributed to the redesign of the ATP…