Puma: Anne Putz (ex-adidas) appointed senior director of corporate communications

Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect," announced the German equipment manufacturer on 12/01/2026.

In this role, she will lead Puma's external and internal corporate communications and act as the company’s spokesperson. Anne Putz will report to Arthur Hoeld, CEO of Puma since April 2025.

"Born in Luxembourg, Putz has more than 25 years of experience in international corporate communications and has held leadership positions in various industries, where she developed and implemented strategic communications concepts. Among others, she has worked for adidas (equipment manufacturer), neckermann.de (mail order), GLS (logistics), technology group GEA and, most recently, Heraeus Precious Metals (precious metals). She began her career as a journalist at the Bloomberg news wire," said Puma.

Anne Putz succeeds Kerstin Neuber, who left the German group "at the end of 2025".

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