F1: World of Hyatt (loyalty programme) "official hospitality partner" of Audi Revolut F1 Team from 2026

World of Hyatt, the loyalty programme of Hyatt Hotels Corporation, has become the "official hospitality partner" of Audi Revolut F1 Team from 2026, announced VMATCH, the marketing agency in charge of negotiating the agreement on behalf of the US group, on the 14/01/2026.

The partnership provides for the activation of the loyalty programme through exclusive experiences and limited-edition offers available to members during Grand Prix events, including paddock access, driver meet-and-greets and dedicated hospitality areas. World of Hyatt members will also be able to earn and redeem points for premium stays and experiences built around F1 events, combining high-end hospitality with immersion in the world of motorsport.

Audi announced the acquisition of 100% of Sauber Motorsport, owner of Stake F1 Team Kick Sauber, on 08/03/2024, paving the way for an entry into the FIA Formula 1 World Championship as Audi F1 Team from the 2026 season. Since then, the group has entered into several partnerships, starting with a naming right agreement with Revolut, a British fintech specialising in…