Fanatics: a joint venture with OBB Media to create Fanatics Studios dedicated to content production

Fanatics, a manufacturer and distributor of licensed sports products, has entered into a partnership with entertainment studio OBB Media to launch their joint venture Fanatics Studios, which aims "to be the premier global studio for sports entertainment," announced the New York-based company on 13/01/2026.

"Fanatics Studios brings together industry-leading capabilities, resources and relationships from both companies: pairing Fanatics’ unmatched reach and impact as one of the most dynamic companies in sports, with OBB’s proven ability to drive culture through storytelling and create award-winning content with the biggest names in entertainment," said the company.

The content produced by Fanatics Studio will include documentaries, original productions, live events broadcasts and digital series.

As the official distributor of licensed products and retail for the Los Angeles 2028 Olympic and Paralympic Games, Fanatics has extended its collaboration with the organising committee by "leading production across marquee film, television, and digital projects promoting athletes and culture…