NBA Europe: "Investing in this league is not for those who are seeking short-term returns" (A. Silver)

"Timewise, we need to be realistic. It does not have so much to do with the existing basketball ecosystem, but rather with the time it takes to build a new brand and a new followership. There is no shortcut for that. Investing in this league is not for those who are seeking short-term returns. This is a project that will be multi-decade in the...