Deal Tracker: Borussia Dortmund, Tottenham, RCD Mallorca.. the latest sponsorship deals in football

• Crown Coins, an online casino operator, has become a sponsor of two Bundesliga clubs: Bayer 04 Leverkusen and FC Augsburg 1907.
• Strohm, a bathroom equipment brand, has become the training kit sponsor of RCD Mallorca (LALIGA EA Sports) until 2026-27.
• Lenovo, a Chinese electronics group (telephony, televisions, IT), has become a premium partner of Borussia Dortmund (Bundesliga) from 2025-26.
• Têtes Brûlées, a French candy brand, has become a shorts sponsor of LOSC Lille (Ligue 1 McDonald's) for the remainder of the 2025-26 season.
• Travel agency H.I.S. has become a regional partner (3^rd level) of Tottenham Hotspur FC (Premier League) in Japan.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.