RCD Mallorca: "Showing brands the benefits of naming a stadium in the Balearic Islands" (A. Diaz, CEO)

"Like many LALIGA clubs, one of our main challenges is to find a stadium naming rights partner for the Estadi Mallorca Son Moix (25,736 capacity, Palma). We are working to identify the best opportunity and to demonstrate to international brands the value of being associated with such an asset in the Balearic Islands and Spain," said Alfonso Diaz, CEO Business of RCD Mallorca (LALIGA EA Sports), to News Tank on 05/01/2026.

"The agreement between LALIGA and CVC Capital Partners (an investment fund that has invested in Spanish professional football since 2021) has profoundly changed the way Spanish football works. The clubs have started to work together with the same mentality, the same objectives and a common identity. Thanks to CVC, we sat around the table to build collective projects, which is essential. One of the key points is that only 15% of the funds from the LALIGA Impulso plan can be used on players (transfers and wage bill). The remaining 85% is dedicated to infrastructure, such as stadiums and training centres, as well as commercial and brand development," declared the…