Olympique de Marseille: fans invited to design the 2027-28 Puma third kit using an AI platform
Olympique de Marseille (Ligue 1 McDonald's) and its German equipment supplier Puma have launched an AI platform for fans to create the 2027-28 third kit, announced the two parties on 23/01/2026.
Fans must use a short text prompt and customisation tools to create a kit on the platform, named Puma AI Creator and exclusively owned by the brand...