Deal Tracker: Juventus, VfB Stuttgart, Napoli, Manchester City… the latest sponsorship deals in football

• UniCredit, an Italian bank, has become an official partner of Juventus FC (Serie A Enilive) from 2025-26.
• ACC Group, a German fintech specialised in AI technology, has become an official partner of VfB Stuttgart (Bundesliga) for three seasons (2025-2028).
• IT Centric, an Italian software company, has become an official sponsor of SSC Napoli (Serie A Enilive) for the remainder of the 2025-26 season.
• Unilumin Sports, a Chinese manufacturer of LED devices, has become a global partner of Manchester City FC (Premier League) from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.